An Example of How to Use QR Codes with Direct Mail

Recently I posted a question to the Direct Mail Group on Linkedin asking if anyone had any examples of QR (Quick Response) codes used with direct mail.  I've scoured the web and found a few but it seems the industry has shied away from using this latest barcode technology.  I'm guessing QR codes are too new to expect a highly engaged conversation within the direct mail industry around them as I didn't receive any feedback to my Linkedin posting.  So I've decided to share some of my findings. 


Here's an example of how to use QR codes for product information in a direct mail package:

Reduce the amount of information printed on your direct mail piece and drive the reader to your webpage instead for more information.  A QR code makes it easier for you to deliver product information via a web page or a product demonstration video, and easier for the reader to receive the information in a format that’s convenient for their busy lifestyle. 

Example:   Blue Cross Blue Shield

Blue Cross Blue Shield (BCBS) utilized a QR code on a postcard mailing that drove users to BCBS’s online medical care provider directory.  This use of 2D barcode technology allowed BCBS to save over $300,000 that would have been invested into printing and mailing hard copy directories.  The health care market is also utilizing QR codes to provide monthly health care summaries as opposed to providing customers with single summaries on individual claims (Source: InPlant Graphics, July 1, 2011).