Design Tips for Personalized URLs

If you're thinking of creating a direct marketing campaign that utilizes a personalized URL (pURL), here's a few design tips to keep in mind. 

1) Make the domain name as easy to remember as possible

2) Keep the domain name as short as possible

3) Avoid using words that are often misspelled

4) Play it safe and buy web addresses with words that could be mistyped or misspelled.  For example we sent a mailing one year with the purl – sneakpeek.euservices.com.  We didn’t think of recipients who might misspell the word peek (peak). 

5) Bottom line – keep your domain names simple. 

Purls in emails are different, because it’s a link so these rules really don’t apply.  I would just call attention to the link several times and with a different font or color.  And make sure the recipient know that they should click here.